How to build a raving fan base that buys lots of stuff. Free training Sept. 10
Setting up a business online is the easy part. Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance. I know. I’ve been doing this for almost 20...
View ArticleConsultants: Promote your expertise instead of your practice [Training May 12...
Photo by Viktor Hanacek, Picjumbo.com You’re a whiz at organizational development. Or strategic planning. Or time management. Or the topic that’s your passion. But unless your specialty is marketing,...
View ArticleHow a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can’t think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes. She milks the cows that are already in the barn. That means she...
View ArticleNeed publicity training for free? Join me May 11
Set aside some time this month and next to listen to take advantage of three weeks worth valuable free training on how to get free publicity. It’s the Be an Attention Getter Worldwide Telesummit,...
View ArticleAshley Madison Data Dump: Publicity Ideas for Experts
The drip, drip, drip of names and email addresses of people who are registered on the Ashley Madison website offers publicity opportunities galore if you’re willing to comment on this story....
View ArticleHow 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method —...
If you’re thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have made. Earlier this week, I explained the 5 mistakes I’ve been making...
View ArticleAdult Coloring Book Craze Offers Publicity Opps Galore
The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. If you’re thinking: “What do coloring books have to do...
View ArticlePublicity Photos in a Media Kit Come Alive if You Use Props
Add this one item to your media kit and watch your publicity explode. Include a package of photos—or only one photo—featuring props related to your personality, your book, your product or service, or...
View ArticleInsurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of...
View ArticleHow to Write and Submit Articles to Business Publications
A question popped up recently in a publicity group on LinkedIn, and the moderator asked me to comment: “I have written some articles and am having no luck getting them into national publications. Any...
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